The Big Library Read this spring was such a success that OverDrive is doing it again—and so are we.
The next Big Library Read will begin September 16 at 12 AM EST and run through September 30, 2013 at 12 AM EST. This time they’re featuring a children’s book, Nancy Clancy, Super Sleuth by Jane O’Connor.
As before, both the eBook and audiobook will be available for simultaneous use. Checked out copies of this title will expire at the end of the lending period and not at the end of the program, so a child who borrows the book on September 29th won’t lose access on October 1st. The chosen title will once again be prominently displayed on our OverDrive site and during this program checkouts for the eBook will not count against licenses purchased by us.
Based on our previous experience, the program’s success doesn’t necessarily depend on any in-house advertising. But libraries interested in highlighting this program may wish to check out the marketing kit available from OverDrive. Materials provided virtually include a press release template, poster, bookmark, and web graphic. OverDrive will also promote Big Library Read on your website via a graphic and a link on the title details pages for more information about Big Library Read.
OverDrive is also planning a hosted forum and online chat with the author. They promise that more details are to come.
During the Big Library Read program, OverDrive plans to measure title impressions, views, checkouts, and social media interaction to further its advocacy efforts for libraries in validating the unique and valuable role they play in connecting readers with books and authors. Aggregated data will not contain any personally identifiable information and will be shared with publishers, libraries, and library associations.
And speaking of ways that libraries connect readers with books, have you heard about Library Reads? This is a new, online forum that allows librarians from across the country to participate in creating a list of the top ten most recommended books coming out each month. It’s an all-volunteer endeavor that welcomes your opinions if you want to share them and encourages you to share the lists created. For more information, check out their FAQ.
Lisa (CLP)