Hoopla Holiday Collection Promotion
The thing about holiday collections in libraries is that for the one month of the year that they are featured, they are in such high-demand that our shelves clear out. (An excellent problem to have!) So how do we supplement our physical collections with available holiday content? Answer: hoopla!
Unlike other digital collections, hoopla materials are always available. When staff direct patrons to the resource, we can rest assured that the suggested title we recommend will be there. And fortunately, hoopla makes it even easier to recommend titles with curated holiday collections!
From Halloween to Christmas, hoopla supplies curated content to fit the needs and whims of library patrons of all ages. Not only does hoopla provide quality content in convenient collections, but they also offer marketing tools & social media assets to make it easy to promote to your patrons!
The holiday promo tools include flyers, social media images, and links to Halloween, Thanksgiving, Hanukkah, Christmas & holiday Bonus Borrows collections. There is even a link to examples of library social media posts to make your library’s promotions that much easier!
I personally enjoy the digital catalog of holiday collections on hoopla. Brings me back to flipping through holiday store catalogs as a child and circling all of the toys I wanted, but now it’s all the books and movies I want to check out. It even links directly to the content in hoopla, making it a one-stop-shop! You can share the link to the catalog directly with your patrons in your social posts or on your website.
Need more promo ideas? Head to the hoopla resources page for additional marketing tools & assets. They provide a vast array of promo materials for any time of year. And don’t forget to scroll to the bottom of the page because there is a ton of info there, too! I find the Quarter Assets to be especially helpful because they highlight timely themes (e.g. Cookbook Month in October, National Native American Heritage Month in November, etc.)
So when your holiday shelves are looking bare, know that the hoopla holiday collection is there for you & your patrons!
Richelle – Sewickley Public Library