Marketing

Marketing Tools from hoopla

Looking for a way to share more library resources? hoopla makes it easy!

hoopla offers an abundance of marketing and outreach resources that make sharing the collections with library users simple. Visit the hoopla Resource Center to find lists of featured collections, digital and printable marketing assets and even suggested post content.

View the Editorial Calendar for tools pertaining to upcoming holidays and themes. Find more general marketing materials in the Marketing & Outreach portion of the site.

Use this chance to schedule some posts highlighting online collections during the holiday season!

Hanukkah for Kids

Don’t forget to check back throughout the year to discover more resources and collections to share!

Wishing you & yours a happy holiday!

– Richelle @ Sewickley Public Library

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Promoting eMagazines with Your Print Collection

A simple way to promote eMagazines is along with your actual print display.  Many of the magazines that we have in print are also available through Overdrive and Zinio.  Our library has placed a small sign with each magazine on display that may also be checked out in a digital format.  For those patrons who love eMagazines this is a nice reminder that their favorite magazines may also be found on their device.  For those patrons who are unaware of eMagazines it’s an eye-opener. Download an easy template HERE.

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Other marketing and promotional resources and templates may also be found at the Overdrive site — resources.overdrive.com.

Lynne
Sewickley

 

 

 

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‘Tis the Holiday Season!

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Get your users into the holiday spirit and share a reminder that your digital collection is available even when the library is closed. Are all your books on holiday baking checked out? Need some materials to read while waiting at the airport for your weather-delayed plane? Going on a long road trip? Don’t forget the sleighful of downloadable materials, many of which are immediately available.

Wrapping gifts? Use Freegal and type in search term “Christmas” to retrieve all types of Christmas music. Download Christmas tunes by Tropical Steel Band to get you in a festive mood. Or Perry Como’s “Santa Claus is Coming to Town”.

Don’t want to put on your boots to get a holiday dvd? With Hoopla, you can get instant dvd’s. See the categories of “Festive Holiday Flicks and “Holidays with a Heart”. Hoopla also has holiday music.

Going on a long road trip to grandma’s house? Use OverDrive to download audiobooks to keep everyone entertained.

OverDrive also provides downloadable marketing for their collection. Check out their Winter Promo Pack for fun holiday social media graphics, print-ready flyers to display, and promotional materials.*

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Need some light reading to wile away the time spent waiting in an airport lounge? Don’t forget to use Zinio to download the latest edition of your favorite magazine.

And, best of all, It’s all FREE!!

Karen (Northland)

* Hoopla, Freegal, Zinio and OneClick all have marketing materials too!  Questions about getting print marketing materials? Contact Sarah Beasley for more information.

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Top 7 Reasons to Use the Library Instead of Pirating Media

Woman on laptop computer with man reading bookMedia consumers prefer to get their content quick, free, and easy.  It is no secret that many of these consumers are turning to illegally downloading media through sites like The Pirate Bay.  The Institute of Policy Innovation estimated the damage piracy has done to the music industry alone at $12.5 billion.  There are a number of reasons why we should remind people that using the public library digital resources are a smarter option than downloading media illegally.

1. The Copyright Alert system is working with Internet Service Providers (including Comcast and Verizon) to identify violations.  These violations may generate alerts that could lead to the ISP slowing down a user’s connection speed. Source

2. More than 200,000 law suits against pirates have been filed since 2010. Source

3. Using library media, although free, still supports the artists and producers who are creating the content.

4. The stream of new media will dry up if its creators aren’t compensated for their work.  The quality and quantity of what is produced will shrink without a way to get paid.

5. Most of the media the library offers through OverDrive, Hoopla, Zinio, and Freegal is available just as quickly, in the convenience of your own home, as obtaining it illegally.  Although there could be a wait time if the media is checked out.

6. Piracy is illegal.

7. Library resources are free!

Dustin, Sewickley

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